Privacy Policy

Last Updated: May 20, 2024

1. Introduction

Welcome to Reed Meadows ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website reedmeadows.sbs, use our mobile application, communicate with us, or engage with our services.

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access our services. By accessing or using our services, you consent to the collection, use, and disclosure of information in accordance with this Privacy Policy.

2. Information We Collect

2.1 Personal Information You Disclose to Us

We collect personal information that you voluntarily provide to us when you:

  • Register for our services or express an interest in obtaining information about us or our products and services
  • Participate in activities on our platforms (such as posting comments in our blog or entering competitions)
  • Request marketing materials or customer support
  • Book travel services or tours through our platform

Depending on your interactions with us, this personal information may include:

  • Name, email address, postal address, phone number
  • Billing information and payment details
  • Passport or identification information
  • Travel preferences and special requirements (including dietary restrictions and accessibility needs)
  • Communications and correspondence with us
  • Any other information you choose to provide

2.2 Information Automatically Collected

When you visit our website or use our mobile application, we automatically collect certain information about your device and usage patterns. This information does not reveal your specific identity but may include:

  • Device and usage information (such as your IP address, browser type, operating system, referring URLs, device information, and pages visited)
  • Location information (such as approximate location derived from IP address)
  • Cookies and tracking technologies (see our Cookie Policy section below)

2.3 Information Collected from Third Parties

We may receive information about you from other sources, including:

  • Business partners (such as travel suppliers, payment processors, and analytics providers)
  • Social media platforms (if you connect your account with us or interact with our social media pages)
  • Third-party travel agencies or resellers who book our services on your behalf

3. How We Use Your Information

We use your personal information for the following purposes:

3.1 Providing and Managing Our Services

  • To create and manage your account
  • To process your bookings, payments, and travel arrangements
  • To communicate with you about your travel plans and bookings
  • To provide customer support and respond to your inquiries
  • To personalize your experience and deliver content and product offerings relevant to your interests

3.2 Business Purposes

  • To maintain and improve our website and services
  • To analyze usage trends and determine the effectiveness of our marketing campaigns
  • To develop new products, services, features, and functionality
  • To prevent fraud, criminal activity, or misuses of our services, and to ensure the security of our IT systems, architecture, and networks

3.3 Marketing and Communications

  • To send you marketing communications about our products, services, offers, and events (with your consent where required by law)
  • To process contests, sweepstakes, or other promotions and fulfill any related awards

3.4 Legal Obligations

  • To comply with legal obligations, including maintaining travel records as required by law
  • To respond to legal requests and prevent harm as required or permitted by law

4. How We Share Your Information

We may share your personal information in the following situations:

4.1 Service Providers

We share information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf, including:

  • Travel suppliers (airlines, hotels, tour operators, etc.)
  • Payment processors and financial institutions
  • Customer service providers
  • Marketing and advertising partners
  • Analytics providers
  • IT and cloud service providers

These third parties are contractually obligated to protect your information and can only use your data for the specific services they provide to us.

4.2 Business Transfers

We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

4.3 Legal Obligations

We may disclose your information where we are legally required to do so to comply with applicable law, governmental requests, judicial proceedings, court orders, or legal processes.

4.4 Vital Interests and Legal Rights

We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person, or as evidence in litigation.

4.5 With Your Consent

We may share your personal information for any other purpose disclosed to you with your consent.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and use personal information about you. A cookie is a small text file that is placed on your device when you visit a website. Cookies allow us to recognize your browser and capture certain information, such as your preferences and online activities over time.

5.1 Types of Cookies We Use

  • Essential Cookies: Necessary for the website to function properly and cannot be switched off in our systems.
  • Performance/Analytics Cookies: Allow us to count visits and traffic sources so we can measure and improve the performance of our site.
  • Functional Cookies: Enable the website to provide enhanced functionality and personalization.
  • Targeting/Advertising Cookies: May be set through our site by our advertising partners to build a profile of your interests and show you relevant advertisements on other sites.

5.2 Your Cookie Choices

Most web browsers are set to accept cookies by default. If you prefer, you can set your browser to refuse cookies or alert you when cookies are being sent. Please note that some parts of our services may not function properly if you disable cookies.

For more information about cookies and how to manage them, visit www.allaboutcookies.org.

6. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, or as needed to comply with our legal obligations, resolve disputes, and enforce our agreements.

When we no longer need to use your information, we will remove it from our systems or anonymize it so that it can no longer be associated with you. However, some information may be retained in backup copies and logs for a limited period as required by law or for legitimate business purposes.

7. International Data Transfers

Our services are operated globally, and your information may be transferred to, and maintained on, computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ.

If you are located outside the United Kingdom and choose to provide information to us, please note that we transfer the information, including personal information, to the United Kingdom and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

When we transfer your personal information internationally, we implement appropriate safeguards in accordance with applicable data protection laws.

8. Your Data Protection Rights

Depending on your location and applicable laws, you may have the following rights regarding your personal information:

  • Right to Access: You have the right to request copies of your personal information.
  • Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
  • Right to Erasure: You have the right to request that we erase your personal information, under certain conditions.
  • Right to Restrict Processing: You have the right to request that we restrict the processing of your personal information, under certain conditions.
  • Right to Object to Processing: You have the right to object to our processing of your personal information, under certain conditions.
  • Right to Data Portability: You have the right to request that we transfer the data we have collected to another organization, or directly to you, under certain conditions.

If you wish to exercise any of these rights, please contact us using the details provided in the "Contact Us" section. We may ask you to verify your identity before responding to such requests.

9. Children's Privacy

Our services are not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us using the details provided in the "Contact Us" section.

10. Security of Your Information

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from our services is at your own risk. You should only access our services within a secure environment.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Reed Meadows Ltd
14 Robertson Burgs
Lake Katiehaven
IG10 3JT
United Kingdom

Email: [email protected]
Phone: +44 7330 473948